"Bookings: 14 (up 3). Best channel: organic search (£0/booking). Worst: Facebook (£62 — paused). Test that won: shorter hero."
Stat i.
3 numbers
a month — in plain English, no dashboards
Stat ii.
£/booking
tracked per channel — Ads, social, organic
Stat iii.
0 cookies
Plausible — GDPR-clean, no banner needed
Detail A / What it actually means
Most analytics is noise.
Google Analytics tells you 312 people visited last week, bounce rate 64% — and you've no idea what to do with any of it. Most agencies hide behind that fog. It looks like work; it isn't.
The questions that matter are simple: what did the booking cost, which channel paid for itself, what did the headline change do to enquiries. Three numbers, every month.
Detail B / What's in the box
What you get.
- Plausible analytics on your domain — no cookie banner, GDPR-clean
- Customer-acquisition-cost (CAC) tracked by channel — Google Ads, Facebook, organic, referral
- Conversion-funnel tracking — where bookings drop out, where they don't
- A/B test setup and read-out — so the winning headline is measured, not guessed
- Monthly read-out email: 1 page, plain English, no PDF nobody reads
- Regular calls (Partner) to plan what to test next
- Live dashboard you can log into any time
- Search Console set up so the queries that find you are visible
In the wild.
A real read-out, the trajectory to aim for, and the numbers to ignore.
Day 30 enquiries up; day 60 organic starts displacing ad clicks; day 90 paid spend measurably less per booked job.
Bounce rate. Time-on-page. Pageviews. Vanity numbers — useless without context.
Live measurement on the three case studies.
Numbers that move the business.
Privacy-friendly analytics is included from Static up. The monthly read-out lands at Standard. Active A/B testing and channel-attribution work is Partner-tier.
Enquire What's included