A/B testing
Try two versions, keep the winner.
Two headlines, two calls-to-action — whichever brings in more enquiries wins. I run the test; you read the result.
How it works.
Most small-business marketing runs on guesswork. Mine is run more like an experiment: build it, measure it, keep what works, drop what doesn't.
Three steps to live.
- 1
You send a brief.
Form first, a call if it's useful. You tell me what you do, who you serve and where the friction is. I reply within two business days with a clear answer on fit and scope.
- 2
I build it.
Website, email, bookings, measurement, automation, chat — only what you need, set up properly. Modern tooling does the heavy lifting in the background, which is why the bills stay small-business sized.
- 3
It stays looked after.
You message when something needs to change — new pages, new prices, a tricky enquiry, an app idea. One person, one inbox, no tickets.
Measurement, in the background.
Every site has measurement built in from day one. Quiet tests, with spend moving towards whatever is actually paying its way.
Cost per customer
Measure each channel separately.
What does it cost to get one new customer from Google Ads, Facebook, the local paper or a referral? I measure each, and your ad budget moves to whichever is actually paying its way.
Ad-spend cleanup
Cut the keywords that don't pay back.
Google Ads accounts usually have hundreds of keywords; most don't pay back. I pause the losers and double down on the winners. Typically 20–40% off ad spend inside three months.
Organic search
Grow the free traffic that displaces paid clicks.
Per-city service pages, structured data and content that ranks for what your customers actually search. Every organic visitor is a paid click you didn't have to buy.
Social spend
Same discipline, different surface.
Facebook and Instagram ad accounts usually leak the same way. The same test-and-cut discipline applies — the point isn't more spend, it's less waste.
Monthly report
A short email, in plain English.
One short email a month: what was tested, what won, what's next. No forty-page agency PDF that nobody reads.
Shared platform underneath, your business on top.
The platform carries the repeated work: hosting, content management, forms, email, measurement, deployment. Your business sits on top with its own tone, customers and data — without paying for the foundations from scratch.
Start small. Add more only when it earns it.
No big bang, no big cheque, no committing to anything you haven't already seen working.
How it phases
Start small. Add as you see proof.
The first phase is cheap and quick: website, local-SEO basics and tightening your Google Ads. Easy to walk away from if it isn't moving the numbers.
By 60–90 days you've seen the proof. Once the numbers move, you choose what to add: chat reply, bespoke app, automation. Each phase is opt-in, fixed-scope and earned by the previous phase paying for itself.
How it's judged
Concrete numbers, in plain English.
Day 30: enquiries up, booking-form drop-off down, hours back. Day 60: organic search starts displacing paid clicks. Day 90: paid search costs measurably less per booked job — and the numbers decide what to add next.
No vibes, no agency PDFs. You decide what scales, based on what's actually moved.
The honest cost of stitching it together yourself.
Most new businesses discover this six months in, the hard way. Real UK 2026 prices: the tools you'd buy, the marketing spend that goes unmeasured, and the hours of your time that disappear.
Doing it yourself
The stack you'd assemble
Typical UK solo business, month one
Tooling subscriptions
| Online home (Squarespace) | £20/mo |
| Booking link (Calendly) | £8/mo |
| Email on your domain (Workspace) | £6/mo |
| Newsletter (Mailchimp) | £10/mo |
| E-signatures (DocuSign) | £20/mo |
| Live chat / chatbot (Intercom) | £60/mo |
| Accounting (Xero Growing) | £30/mo |
| CRM (HubSpot Starter) | £20/mo |
| Visitor analytics (Plausible) | £7/mo |
| Customer SMS (Twilio + tooling) | £30/mo |
| Domain | £1/mo |
| Tooling subtotal | ~£212/mo |
Marketing spend, instrumented properly
| Google Ads (typical small biz) | £300–1,000/mo |
| Google Ads agency / management | £300–800/mo |
| A/B testing tool (Convert / VWO) | £50–150/mo |
| SEO tool (Ahrefs Lite) | £80/mo |
| Reviews automation (Birdeye / Podium) | £150/mo |
| Social scheduler (Buffer) | £12/mo |
| Marketing subtotal | ~£900–2,200/mo |
Plus, to actually get set up:
- Brand identity and logo£500–1,500
- Stitching the tools together£2,500–5,000
- Content writing / photography£900–2,300
- Your time learning seven admin panels40–80 hrs
With Marks AI
One bill. One person.
Standard tier, all of it included
One monthly fee
One person to ask if anything's not right.
- Custom website, hosted on Cloudflare and audited monthly
- Email on your domain, with deliverability set up properly
- Online bookings and customer payments via Stripe
- One inbox for WhatsApp, web chat and email enquiries
- Monthly newsletter, two blog posts, competitor brief, audit
- No setup fee · I look after it, you get on with your work
Convinced? Sceptical?
Either way the next step is a short enquiry. Tell me what you're working on; I'll reply within two business days.
Enquire