Google Ads accounts usually carry hundreds of keywords. Most don't pay back. Pause them; the same budget delivers more bookings.
20–40%
typical ad-spend cut from pruning losing keywords
£/booking
tracked per channel — Google, Facebook, organic, referral
monthly
plain-English read-out · what was tried, what won
What it does
Most ad accounts quietly leak.
A typical UK small-business Google Ads account runs hundreds of keywords. The vast majority don't pay back; they're just spending the budget. The same is true on Facebook, Instagram and the local paper.
Active management means measuring the cost per booking on every channel, every month, and pausing whatever isn't earning its place. That's the whole job.
What's included
What you get.
- Google Ads account audit and cleanup — pause the keywords that don't pay back
- Active campaign management with weekly tweaks, not "set and forget"
- Per-channel customer-acquisition-cost tracking so spend moves to what works
- Per-city or per-service landing pages so paid clicks land somewhere relevant
- Google Business Profile and local-directory listings kept current
- Local SEO groundwork — structured data, sitemap, schema
- Conversion tracking and A/B testing on the homepage and hero offer
- Optional paid-social management (Facebook, Instagram) on the same discipline
Three patterns that move the numbers.
Cleanup first, attribution second, compounding free traffic underneath.
Stop guessing which ad bought you the customer. Each channel's cost-per-booking is measured. Spend follows the numbers.
Per-city service pages and proper structured data grow free traffic that quietly displaces paid clicks month over month.
Get the spend working harder.
Local SEO and Google Business Profile sit at Standard tier. Active Google Ads and paid-social management is Partner tier — by application.
Enquire What's included